LIEBRIS

client - LIEBRIS Bücher & Wein

LIEBRIS is a book and wine store located in Ried im Innkreis, Upper Austria. Previously a bookshop, it was passed on to its most faithful customer due to the former owner's retirement. 

The project encompasses interior design, brand identity development and the formulation of a business strategy. 

Everything at LIEBRIS is carefully curated, with a thematic focus on modern literature, non-fiction, and an excellent selection of children's books. Complementing the cookbook section, a fine range of Austrian organic and natural wines has been selected in personal contact with the winemakers. 

The concept aims to create a luminous and cosy atmosphere that reflects the joy of reading, gifting, cooking, and sharing superb wine. 
Following sustainability considerations, the old black shelves were partially reused, while some rows were replaced with solid wood shelves. Ashwood, with seldom-used natural dark core grain, was chosen for all new shop elements, including the shop window display, counter desk, benches and a cabinet with a hidden kitchenette. 

Basic renovations included redesigning the entrance facade, installing a new oakwood flooring, heating system and shop lighting. Two large lamps, Flos‘ "Skygarden", add character to the space and symbolise the idea of immersing oneself in the imaginative world of great literature. 

Creating the brand identity included a thorough analysis of all business aspects to design the name and logo LIEBRIS, a colour scheme and overall visual profile that represents the owner's lifelong love for literature. Brand development involved creating the website and digital marketing materials as well as posters, flyers, bookmarks and LIEBRIS' tote bags. 
All aspects of LIEBRIS’ identity communicate a friendly and inviting atmosphere that promotes a joyful reading culture for all ages.